iOLE — Intelligent online leak detection enabled by machine learning.
Public Innovation Grant
Germany
In Europe, about 25% of drinking water is lost due to leaks. For example, Hamburg sees 360 pipe bursts each year, contributing to a global water waste of 120 million cubic meters annually. This results in a global cost of $39 million every year.
iOLE is a new tool for finding leaks in water systems online. It combines two cutting-edge techniques: the DualModel developed by the Kompetenzzentrum Wasser Berlin and the LILA algorithm developed by TU Berlin.
This project's goal is to create a tool that is easy for water network operators to use and understand, so they can find leaks early and act on them—saving water and preventing accidents.
Context
Water is a vital but finite resource. The fact that about 25% of drinking water in Europe is lost due to leaks highlights a significant problem.
The lack of publicly available data on water leaks limits the understanding and innovation in this field. By filling this gap, iOLE not only provides valuable tools but also contributes to the broader knowledge base, which can spur further advancements in leak detection technology.
Our Role
As a project partner, Urban Impact drives stakeholder engagement, business development, and market research, as well as developing the brand and positioning of this consortium. The goal is to ensure a successful go-to-market and enable the adoption of this new technology by water utilities and other water industry stakeholders.
Deliverables
As the ongoing project progresses, we keep delivering on its objectives. Our team has crafted all-encompassing brand collaterals and guidelines to reinforce the project's strategic positioning. Additionally, we actively participated in industry events, securing valuable stage time to advocate for the project's mission. We have also developed a project website, enhancing the online presence of iOLE and serving as a first touchpoint for the initiative.
25% of drinking water in Europe is leaked.
Market research and go-to-market support.
Strategy, positioning, and brand touchpoints.
Worldwide, water leakages cause costs of around $39B per year.
Identity and Brand Guidelines
Brand building is crucial for the success of a product like iOLE, which aspires to enter a market with established players and position itself as a trustworthy partner.
The overlapping elements that form the iOLE wordmark give room to different interpretations and analogies to intelligent online leakage detection and key features of the product.
Blue is the defining color of iOLE’s identity and references all-things-water. By pairing it with slightly colored darks and tinted whites we create a more harmonious contrast that speaks to the digital nature of the brand.
